NAMPRadio

NAMPRadio Episode 1: "Marketing Measurement"

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Tue, 13 Oct 2009 12:42:54 -0400

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Steven Roth) talk about ways to build measurement into you marketing efforts, along with some of their stories on how this has worked (and hasn't worked) in the past. This episode’s theme is measuring your marketing campaigns, and how planned measurement can make (or break) your success.

Guest panelist: Steven Roth, President, The Pricing Institute, Boston, MA

From the Mailbag: We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization.

NAMPRadio Episode 2: "Reflections on NAMP 2009”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Thu, 19 Nov 2009 10:03:39 -0500

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Alison Schwartz) talk about the 2009 NAMP conference that recently took place in Providence, RI, along with some thoughts on speakers for NAMP 2010 in San Jose, CA.

Guest panelist: Alison Schwartz, Manager of the National Arts Marketing Project and Artsmarketing.org

NAMPRadio Episode 3: "The Arts Administration Degree”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Wed, 16 Dec 2009 14:59:47 -0500

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Andrew Taylor) talk about the advantages and disadvantages to getting a graduate degree in arts administration on the path to a career in the arts.

Guest panelist: Andrew Taylor, Director of the Bolz Center for Arts Administration in the Wisconsin School of Business.

From the Mailbag: No mailbag questions this month -- have a question? Please send it to info@artsmarketing.org.

NAMPRadio Recommends:

NAMPRadio Episode 4: "Content Management Systems for Fun and Nonprofit!”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Mon, 25 Jan 2010 09:34:58 -0500

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist David Dombrosky) talk about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla.

Guest panelist: David Dombrosky is the Executive Director of the Center for Arts Management and Technology, an applied research center at Carnegie Mellon University.

NAMPRadio Episode 5: "Online Ticketing Experiences”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Tue, 02 Mar 2010 17:01:47 -0500

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Justin Karr) talk about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project.

NAMPRadio Episode 6: "Working With The Media”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Thu, 22 Apr 2010 12:11:04 -0400

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Bobbi Booker talk about the changes that have been happening in the media industry over the last few years, what you can do to adjust, and do's and don't for getting in touch with media contacts.

NAMPRadio Episode 7: "Smart Surveying”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Wed, 16 Jun 2010 09:53:02 -0400

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches.

NAMPRadio Episode 8: "Customer Relationship Management Systems (CRM)”

info@artsmarketing. (National Arts Marketing Project/Artsmarketing.org) — Fri, 30 Jul 2010 16:44:53 -0400

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Tim Roberts talk about the benefits of using CRM systems to look at your patron data in different and useful ways.